Social Media Marketing
The Social Media Marketing Program &
Certificate Option
This program consists of six required courses, for a total of 72 hours of instruction. All six courses must be completed within a period of two years in order to earn a certificate of completion. The total tuition cost of the certificate program is $2,190.
Courses may also be taken on an individual basis. No prerequisites are required to participate in the program; however, it is strongly recommended that those new to social media and those earning the certificate of completion take The Power of Community: An Introduction to Social Media as the first course in the program.
Although no academic prerequisites are required to participate in the program, an advanced level of English for non-native English speakers is required. Intermediate-level ESL speakers who wish to increase their fluency may take courses in the English for Professional Purposes program before enrolling in the Social Media Marketing program.
Note that some courses have one or more prerequisites, as listed in the course description. Students must complete all prerequisites before registering for these classes.
This program is offered as a complement to SF State’s Integrated Marketing program. Participants are welcome to choose to attend either program, but will gain the most benefit by completing both certificates.
All courses meet two weekday evenings from 6:00pm-9:00pm and one Saturday from 9:30am to 4:30pm for a total of 12 instructional hours per course.
Certificate Application
Students who wish to receive the certificate must submit an application along with a $50 non-refundable fee (payable separately from tuition by check only) approximately four weeks before completing the final course in the program. Application form can be downloaded below:
Recommended course order for certificate students (particularly those with little or no social media experience) is as shown under “Required Courses”.
Required Courses
Students who wish to receive the certificate must successfully complete all six classes; no exceptions.
- The Power of Community: An Introduction to Social Media
- Mastering Social Media: 3 Essential Tools for the Business Professional
- Social Media in the Real World: Successful Applications of Social Media Strategies
- Engaging Your Community: Creating Effective Social Media Campaigns
- Social Media On the Go: Trends in Mobile Technology
- Integrating Social Media into the Overall Marketing Strategy
Grades
Courses are graded on a credit/no credit basis, usually requiring in-class participation, group projects or short assignments. You must attend all class sessions of a course in order to earn a grade of Credit.
Continuing Education Units
SMM courses carry Continuing Education Units, nationally-recognized units for measuring participation in professional development programs which do not award academic credit. CEU courses may be appropriate when employers, relicensure agencies and other authorities require a specific number of hours of study and where noncredit study is acceptable. CEUs may neither be applied to, nor substituted for, graduation requirements. One CEU is earned for 10 hours of instruction.
Faculty
Our faculty is made up of dynamic, engaged professionals with considerable experience in the world of social media marketing. Their work keeps them on the cutting edge of this ever-evolving technology on a daily basis, and they are excited about sharing their skills, strategies and first-hand experiences with their students. Faculty include: Susan Barnes, Avery Horzewski, Jennifer Neeley, Mario Tapia, and Linda Popky. Please see individual biographies for details.
International Students
The program is not eligible to provide the I-20 form for the purpose of receiving the F-1 student visa.
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