Social Media Marketing { College of Extended Learning }

Image: Social Media Marketing Class Photographs

Social Media Marketing
Professional Development Certificate


The Social Media Marketing (SMM) program is designed to provide participants with a foundation and skill set in social media marketing, so they can develop successful social media marketing strategies and implement effective and engaging social media marketing campaigns. Participants will be able to immediately apply their newly-learned skills both to workplace and personal endeavors, and build networks for future collaboration.

Topics covered include:

  • Integrating social media with other marketing efforts
  • Basic and advanced applications of social media tools
  • How to develop an effective social media marketing strategy
  • Public relations in the 21st century
  • The impact of mobile devices on social and local marketing
  • How social impacts search and search impacts social
  • Return on influence and measuring social media metrics
  • Creating and executing impactful social media campaigns
  • Real-world case studies on the effective use of social media within business-to-business and business-to-consumer settings

Who Should Attend?

The program is for you if you:

  • Work in a marketing role and want to expand your knowledge and skillset to include the latest in social media marketing
  • Now have social media marketing responsibilities as part of your job
  • Want to incorporate social media marketing into your future career plans
  • Want to learn more about social media marketing for personal and/or networking purposes
  • Would like to build and expand your resume
  • Seek a certificate in social media marketing

Courses may be taken independently or for a certificate of completion.

Social Media Marketing Intensive

Get up to speed quickly on the latest in Social Media Marketing! Sign up for the Social Media Marketing Three-Day Intensive. Ideal for local and out-of-town professionals.

According to a 2014 Pew Research study on technology trends for 2025, "experts foresee an ambient information environment where accessing the Internet will be effortless and most people will tap into it so easily it will flow through their lives 'like electricity.' They predict mobile, wearable, and embedded computing will be tied together in the Internet of Things, allowing people and their surroundings to tap into artificial intelligence-enhanced cloud-based information storage and sharing. As Dan Lynch, founder of Interop and former director of computing facilities at SRI International wrote, 'The most useful impact is the ability to connect people. From that, everything flows.'"

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