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Introduction:
Integrated Marketing
To succeed in today's world, every business or organization whether a large corporation, government agency, small business, non-profit, independent "solopreneur" or consultant needs to be able to market itself to its target audience or customers. According to the U.S. Department of Labor, Bureau of Labor Statistics (Bulletin 2540), "Employment of advertising, marketing, promotions, public relations, and sales managers is expected to grow faster than average (an increase of 21 to 35%) for all occupations through 2012, spurred by intense domestic and global competition in products and services offered to consumers."
Bay Area Marketing Education
With this kind of job growth in mind, the Integrated Marketing Program has been designed to provide participants with a solid foundation in marketing fundamentals. Topics covered include:
- What marketing is and how to develop a targeted marketing strategy
- How market research works and how to conduct it
- How to maximize search engine marketing
- Why branding is so important and how to use it
- The latest online marketing tools and trends
- How to develop integrated marketing campaigns
Integrated Marketing Brochure
Download CEL's brochure for this program.
You will need Acrobat Reader to view this PDF file.
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