Certificate: Integrated Marketing
The Integrated Marketing Program
This program consists of six required courses, for a total of 72 hours of instruction. All six courses must be completed in order to earn a Certificate of Completion.
Courses may also be taken on an individual basis. No prerequisites are required to participate in this program; however, it is strongly recommended that those earning the Certificate of Completion take Essentials of Integrated Marketing as the first course in the program.
All courses meet two weekday evenings from 6-9 pm and one Saturday from 9:30am-4:30pm (a total of 12 instructional hours per course), with the exception of Maximizing Search Engine Marketing, which includes one in-class meeting with the remainder of the class conducted online.
Courses
- Essentials of Integrated Marketing
(recommended first course)
- Market Research Basics
- Maximizing Search Engine Marketing
- Brand Strategies
- Internet Marketing Now: New Tools & Trends
- Putting It All Together: Integrated Marketing Campaigns (for certificate students only)
Integrated Marketing Certificate Application
Download the application below, or call 415.817.4247:
Certificate of Completion
To receive a Certificate of Completion, participants must complete the six required courses (a total of 72 hours of instruction). Students who began the program prior to fall 2007 may take any of the following courses to fulfill their elective requirement:
- Internet Marketing Now: New Tools & Trends
- Putting It All Together: Integrated Marketing Campaigns
- ROI for the Rest of Us: Measuring Return on Marketing
The entire certificate program may usually be completed in two or three semesters.
Participants may also take any of the Integrated Marketing program courses on an individual basis, with the exception of Putting It All Together: Integrated Marketing Campaigns.
Participants who wish to complete the certificate may download the application above or call the program office at 415.817.4247 or e-mail kimw@sfsu.edu approximately four weeks before enrolling in their final course to request an application form (include semester when first enrolled in the program in order to receive the correct application form). The completed application form plus a $50 non-refundable application fee are due to the program office two weeks before completion of the final course.
Continuing Education Units
Continuing Education Units (CEU) are nationally recognized units for measuring participation in professional development programs which do not award academic credit. CEU courses may be appropriate when employers, relicensure agencies and other authorities require a specific number of hours of study and where noncredit study is acceptable. CEUs may neither be applied to, nor substituted for, graduation requirements. One CEU is earned for 10 hours of instruction.
Program Cost
Course fees are $285 per class, with the exceptions of Maximizing Search Engine Marketing, which is $310, and Internet Marketing: New Tools & Trends, which is $335 (includes lab fee). The total cost of the program, excluding text books, is $1,785. For courses that require an outside textbook, book prices are listed with each course. Course readers, created by instructors, are included in the price of the course.
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