Integrated Marketing Certificate
The Integrated Marketing Program
This program consists of six required courses, for a total of 72 hours of instruction. All six courses must be completed in order to earn a Certificate of Completion.
The elective courses, Marketing Your Career and Twitter for Marketing, cannot be applied toward the Integrated Marketing program certificate of completion.
Courses may be taken toward the certificate or on an individual basis. No prerequisites are required to participate in this program; however, it is strongly recommended that those earning the certificate of completion take Essentials of Integrated Marketing as the first course in the program.
All courses meet two weekday evenings from 6:00pm-9:00pm and one Saturday from 9:30am-4:30pm (a total of 12 instructional hours per course).
Marketing Certificate - Required Courses:
- Essentials of Integrated Marketing
(recommended first course)
- Market Research Basics
- Maximizing Search Engine Marketing
- Brand Strategies
- Internet Marketing Now: Social Media & More
- Putting It All Together: Integrated Marketing Campaigns (for certificate students only)
Elective Courses (cannot be applied toward certificate of completion):
- Marketing Your Career: Translating What You’ve Learned Into Job Success
- Twitter for Marketing
Integrated Marketing Certificate Application
Download the application below, or call 415.817.4247:
Admission & Graduation Requirements: Certificate of Completion
There are no academic admission requirements to the program; however, advanced fluency in English for non-native English speakers is required. Intermediate-level ESL speakers who wish to increase their fluency may take courses in the English for Professional Purposes program before enrolling in the Marketing program.
Deadline: An application for a certificate of completion, with a $50 non-refundable fee, is due at least four weeks before participants attend their final course.
Integrated Marketing Certificate of Completion
To receive a Certificate of Completion, participants must complete the six required courses (a total of 72 hours of instruction). Students who began the program prior to fall 2007 may take one of the following courses to fulfill their elective requirement:
- Internet Marketing Now: Social Media &More
- Putting It All Together: Integrated Marketing Campaigns
The entire certificate program may usually be completed in two or three semesters.
Participants may also take any of the Integrated Marketing program courses on an individual basis, with the exception of Putting It All Together: Integrated Marketing Campaigns, which is for certificate students only.
Students who began the program in fall 2007 or beyond, and wish to complete the certificate may download an application above.
Students who began the program prior to fall 2007 should e-mail kimw@sfsu.edu to request the correct application form. The completed application form plus a $50 non-refundable application fee are due to the program office approximately two weeks before completion of the final course.
Continuing Education Units
Continuing Education Units (CEU) are nationally recognized units for measuring participation in professional development programs which do not award academic credit. CEU courses may be appropriate when employers, relicensure agencies and other authorities require a specific number of hours of study and where noncredit study is acceptable. CEUs may neither be applied to, nor substituted for, graduation requirements. One CEU is earned for 10 hours of instruction.
Program Cost
Required classes cost $295 per class, with the exceptions of Maximizing Search Engine Marketing ($345; includes lab fee) and Internet Marketing Now: Social Media & More ($345; includes lab fee). The total cost of the program, excluding text books, is $1,870. For courses that require an outside textbook, book prices are listed with each course. Course readers, created by instructors, are included in the price of the course.
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