About the Program:
Integrated Marketing

Who Should Attend?

This program is intended for those who:

• Work in marketing and want to broaden or update their knowledge and skill base
• Have marketing responsibilities but limited or no training
• Want to make a career change
• Want to build their résumé
• Choose to earn a Certificate in Integrated Marketing

What Students Are Saying

"The Essentials of Integrated Marketing has been an excellent and eye-opening course. The instructor is wonderful and offers the class tons of energy, enthusiasm, a realistic point of view, and most importantly, a wealth of information."
— D. Pistel, student

"As a consultant to nonprofit organizations, my work often includes marketing responsibilities. I was looking for formal training in marketing but did not have a lot of time or money to spend. I like the fact that IMP classes were in the evenings and on weekends and were designed for working professionals. The IMP classes were fun and informative, the instructors were seasoned and knowledgeable, and I made a lot of great contact with classmates in my cohort. I completed my Certificate in just two and one-half months, and plan to return for additional classes this fall."
— C. Gall, graduate, Integrated Marketing Program

"In ROI for the Rest of Us: Measuring Return on Marketing, the instructor clearly and concisely covered an important topic for marketing professionals, giving real-life examples that allowed class teams to execute what we had just learned."
— Karen Young, Marketing Consultant, Northern Lights

"Brand Strategies was a superb class! It was extremely well-organized, active and dynamic, and the instructor’s wide knowledge of the subject made it a real treat."
— Marcela Gonzalez, Anthropologist, INAH

"Whether you're knee-deep in your company's marketing confusion, or thinking of transitioning careers into the marketing profession, Essentials of Integrated Marketing will give you the fundamental tools needed to make critical marketing and communications decisions. The registration was fast and easy, and I enjoyed the class so much, I've signed up for the rest of the courses in the Integrated Marketing Series."
— Kiska Icard, Marketing & Communications Director, The SF/SPCA